Buy Quality Investments

Hello my LGBT friends! I hope this blog post finds you well.

In my last blog, I spoke about getting a game plan together. Now I’m going to talk about investing.

My belief – buy quality investments and be well diversified.


Your underlying investment strategy will only be as sound as the investments you buy. You wouldn’t build a house on quicksand and expect it to be sturdy, right? Same goes for your investment portfolio. Have a good foundation.

When looking at stock type of investments, look for companies that have been in business for a long time (I usually look at companies with at least a 10 year track record) and have a history of increasing dividends. That may be a good indicator of a company with a good financial record.

Don’t buy stocks in just one sector. Spread the love!  You may want to pick companies from different sectors to balance out your portfolio. If you are starting out, I don’t recommend having more than 5% of your portfolio in any company. So even if you really like Coca Cola, Pepsi and Snapple, you might not want to buy all three of those companies. They do the same thing – make beverages.  If you do decide to buy all three of those companies, buy them in smaller amounts so that sector doesn’t go over 5% of your portfolio. Make sense?

Stock Sectors include:
•    Basic Materials
•    Conglomerates
•    Consumer Goods
•    Financial
•    Healthcare
•    Industrial Goods
•    Services
•    Technology
•    Utilities

To break it down even more, each sector has sub sectors –for example, Utilities include the sub sectors of electric, water, natural gas.

So remember, quality and diversify your holdings. Do you have a favorite stock?

An ADPA (Accredited Domestic Partner Advisor) designated Financial Advisor can assist you with your choices if you need help from professional.

Diversification does not guarantee a profit or protect against loss.

Past performance doesn’t guarantee future results.



Sharon_Herman_HeadshotSharon L. Herman AAMS, ADPA is the CEO of Silver Key Wealth Management, and affiliated with LPL Financial, the largest independent broker/dealer* in the United States.

The opinions expressed in this material do not necessarily reflect the views of LPL Financial.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Independent Financial Partners, a registered investment advisor and separate entity from LPL financial.

Ms. Herman may only discuss and/or conduct transact securities business with residents of FL, MI, GA, VA, NJ, TX.

*Financial Planning Magazine (June 1996-2013 based on total revenue)


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